Spin the meal
A seamless, intuitive interface that makes ordering process fun.
Spin the meal
Led a team in developing a cutting-edge solution for frequent restaurant goers who desired a seamless experience when ordering takeout or visiting for social occasions.
Role
UX / Ui Designer
Duration
10 weeks
Tools
Figma In Vision, Adobe
Discover
Surveys and user feedback illuminated a gap in existing solutions, motivating me to create a comprehensive platform.
Define
Defined by user personas and journey mapping, our solution addressed specific pain points through collaborative ideation
develop
Sketches Mid Fidelity Wireframes User Testing Visual Identity UI Library
Deliver
I delivered a transformative solution that streamlined the ordering process and elevated the overall dining experience.
Discover
The Problem Space
Many restaurant goers frequently order takeout or visit for social occasions. However, many often experience indecisiveness, and over-complicated research while looking for ways to accommodate their budget and dietary needs. How might we improve restaurant goers’ decision-making process to be more decisive by providing recommendations based on their dietary needs, budgets and proximity to ensure user satisfaction.
User Surveys
As a user researcher, I want to understand how indecisiveness is a common main point. As a user researcher, I want to understand the user’s thought process when deciding a place to eat.
Research goals
How often do you struggle with choosing a place to eat? Do you find it difficult to find restaurants that accommodate your dietary restrictions? Do you find it difficult to find budget friendly meal options? On a scale of 1-10, how likely are you to go to a restaurant if you have a discount voucher?
Define
Persona
Marianne is student and part-time sales associate but she also loves going out to see her friends when she can. Marianne is planning a brunch with her and her friends but is finding it difficult to figure out a place that everyone agrees on and accommodates their budget and dietary needs.
The experience map
The experience map allows us to empathize with our target user, Marianne. What’s her journey like?
Develop
Sketches to Mid Fidelity Wireframes
After considering various concepts and refining through multiple iterations, the final screens were sketched to outline the task flow. This process aided in consolidating design concepts by translating them onto paper. Subsequent minor adjustments were implemented during the transition to mid-fidelity design, as the on-screen clarity of structure and content evolved.After considering various concepts and refining through multiple iterations, the final screens were sketched to outline the task flow. This process aided in consolidating design concepts by translating them onto paper. Subsequent minor adjustments were implemented during the transition to mid-fidelity design, as the on-screen clarity of structure and content evolved.
User Testing
Guerilla Testing Plan & Notes
Deliver
Demo and next steps
The demo can be viewed at this Figma link
- Partnerships with small businesses
- Work with developers in making the app come to life
- Coordinate with local businesses on deals and voucher systems
- Ultimately make it a reality